309 Comments

el gato...you need to factor in that this is the plan....like the plethora of banks in the us, most companies need to go, and get owned by the STAKEHOLDERS not the shareholders...

Fox and Bud did this deliberately, knowing the outcomes....

This is a signal that they are not in control anymore....and no longer answer to shareholders.

They answer to STAKEHOLDERS....like BlackRock. ESG dontcha know?

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Couldn’t happen to a worse group of pretentious assholes. The woke (mostly white, mostly wealthy, college educated mind numbed libs). I love it when the market actually speaks!! Three cheers for freedom and the silent majority!

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Doesn’t excuse Bud Light though. They knew their customer base for years, their previous advertising and marketing demonstrated it. Then, along comes an Ivy League overeducated, “expert” marketing guru and their entire brand is upended.

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Bed, Bath, and Beyond just went broke.

They alienated a ton of customers when they cancelled the selling of MyPillow products.

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It’s interesting that Bud held a special election - “woke or not”. Joe Sixpack voted and the results are in. The cultural revolution workers clearly have their work cut out for them, so it’s back to the drawing board.

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May 12, 2023·edited May 12, 2023

Extremely important read this. Bravo. The writing is superb, thank you for the insight. Agreeing with this policy makes your company a ticking timebomb, ready to go broke. Though one part is maybe missing in this analysis: somebody is going to benefit and I guess that somebody is probably shorting the stocks who have the highest ESG / Woke scores.

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These woke companies all have globalist primary shareholders like BlackRock or vanguard. The question then becomes: are they just trying to push the transhumanist agenda or are they deliberately trying to bankrupt certain companies? You could interpret Bud’s downfall as yet another attack on our culture.

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The political implications of the hallucinatory censorship feedback loop are ultimately far more interesting than a beer boycott. An elite that fully loses touch with popular sentiment, thinking its unpopular policies popular, its unloved personalities loved, its despised experts admired, is in for rough times when the water gets choppy.

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At this point, Coors needs to launch a new campaign with a slogan:

«You might not like me, but at least I'm still the same old s**t.»

p.s. a version of this comment with the s-word spelled out got stuck in the limbo. I still believe the word is appropriate in this context.

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founding

Woke Supremacy

I guess the upside is that when you go to grocery store, etc., the shelves will be full and you won't feel like your shopping in Moscow circa 79' .

Has anyone noticed that literally half the shelves at Target for example are empty?

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"fakebook may lie. wallets don’t."

Very true. The woke boards and CEOs either genuinely really do believe that if you repeat a lie often enough the wallets will follow. Or - and this option is real scary - they really do care about tailoring the society to their warped ideas more than they care about profits. "Sod fiduciary duty, we have bigger fish to fry here." Shareholders should sue.

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Has anyone else noticed the same thing I've noticed? That in all these cases we are basically talking about products that are not necessities. When things get tight, what gets cut? You don't need to drink Bud Light or any Bud product--you don't even need to drink beer at all. You don't need anything the Mouse has to offer. You don't need to buy Pride clothing for your kids--heck, you can go to thrift shops and garage sales, maybe even learn to make your own (my mom did!). You don't need to buy that brand new Ford F-150 EV, you can make do with an older, smaller vehicle.

The companies that are going "woke" are riding on the assumption that people are not only willing to buy their products but they also have enough disposable income to do so. They don't see the people who are "disappearing" from that section of the economy, because this kind of "boycott" isn't being announced.

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Looks like it ain't just about the beer.

Parent company signed onto WEF's GARM.

https://mercatornet.com/meet-garm-the-world-economic-forums-swiss-army-knife-for-woke-ifying-planet-earth/84216/

We will be seeing more of the same. Maybe a bit more "subdued" in the beginning. They just started out the gate s little too fast and stood out.

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Part of the problem is the way social media works in marketing. Companies, especially entertainment companies, discovered that they could get free advertising from outrage. Create a “woke” angle to the marketing, like “first gay relationship in a children’s cartoon”, scour Twitter for outraged comments from conservatives, feed outraged comments to the MSM, and watch the articles defending DEI flow out. Free advertising! It has stopped working as shown by Buzz Lightyear, but it still allows the company to blame the deplorables when a product fails.

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It’s a psychological problem not an intellectual one. Their claims and assertions are non-evidence based, often contrary to the evidence, Faith. It is the same psychology as religion. Belief in God relies on Faith. Faith itself us the virtue not actually the worship of God. And there is none stronger in Faith than a convert. Any attempt to rational, logical, evidence based challenge to the existence of God is ‘a test of Faith’. You confirm your Faith by refusing even to consider any logic or evidence, and in any case it is Satan’s servants who are trying to undermine your Faith, so they must be cast out destroyed.

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We canceled Disney a while back for reasons but then resubscribed so we could watch the polar bear movie: it was beautifully filmed but totally followed the climate narrative, which is at odds with the alternative source research we did for my kids research paper. Then we watched the new Peter Pan and Wendy movie and my kid straight up said she didn’t like how the different the characters looked. Which is weird because I try REALLY hard to NEVER talk about appearances with my kids. That all being said, I was pleasantly surprised and I actually really enjoyed the movie. I love remakes of classics because it always gives you a new perspective. I can value both original and new. But that’s just me. And I have seen it done well and I have seen it so contrived as to be vomit worthy. I can’t explain the secret sauce that is make or break, but if pressed I would say subtlety. Bludgeoning people with morality has never been appealing.

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