4 Comments
тна Return to thread

The marketing strategy is so subtle, so warm and fuzzy and they play the long-game. It's infectious. The name of the game now, with all of this, is awareness. Whatever it takes to wake up the sleepers. I was one for sure--but I'm here now. I am very interested in figuring out how that is done on a massive scale.

Expand full comment

Welcome to the cool kid club. They achieve it through incremental steps..infectious as you say. The sleepers must be personally affected else nothing bothers them. Example: school curriculum...parents are now fully engaged.

Expand full comment

Sorry, yes I meant how do we wake up the sleepers---not how does Pfizer do it.

Expand full comment

So play the long game too. All warm and fuzzy. DonтАЩt tell them they were wrong. Show them you offer something better. I really feel an incentivized campaign for better general health which will lead to more contentment is the ticket. I donтАЩt know any current public figure who could begin this. The health officer of Florida has taken a very few baby steps.

Expand full comment